EMU Today

YPSILANTI –  On Friday, Dec. 8, Eastern Michigan University’s Digital Marketing Summit series will feature ShapeLog co-founder and CEO Brian Hayden, who will offer offer insight on how to secure customers and adjust to changing industries.

The free event runs from 9 a.m. to 11 a.m. at the Ann Arbor SPARK Central Innovation Center, located at 330 E Liberty St in Ann Arbor.

Founded in Ann Arbor, ShapeLog is a fitness technology company that allows personal trainers, workout facilities, and other users to track strength training data.

That information helps businesses develop workout plans and marketing strategies tailored to the fitness habits of customers.

The conference marks the final session of the Fall Digital Marketing Summit series. Each summit introduces a business owner and addresses a challenge that was tackled during the Center for Digital Engagement’s summer clinic.

Previous summits this season included Bob Chunn, CEO of ContentOro, and focused on how successful companies can continue to expand their sales.

The event is limited to 30 participants, and reservations can be made online.

About Eastern Michigan University

Founded in 1849, Eastern is the second oldest university in Michigan. It currently serves more than 20,000 students pursuing undergraduate, graduate, specialist, doctoral and certificate degrees in the arts, sciences and professions. In all, more than 300 majors, minors and concentrations are delivered through the University's Colleges of Arts and Sciences; Business; Education; Health and Human Services; Technology, and its graduate school. EMU is regularly recognized by national publications for its excellence, diversity, and commitment to applied education. For more information about Eastern Michigan University, visit the University's website.