YPSILANTI – Eastern Michigan University hopes to receive more than 450 donor contributions that will impact its students during this year’s #GivingTuesday fundraising campaign.
#GivingTuesday – a nationally recognized single-day movement dedicated to charitable giving, will take place Dec. 1 and will serve as the official kickoff to the giving season.
"On the heels of Black Friday and Cyber Monday, #GivingTuesday is a great way to focus on what really matters during the holiday season - giving back,” said Vince Cavataio, director of the annual giving program at the EMU Foundation.
#GivingTuesday donors can designate where they wish their gift to go to on campus, such as MAGIC - a program to increase graduation rates among students who have experienced foster care or homelessness, or donate to Swoop's Food Pantry - an on-campus food pantry that helps students in need, or the general EMU Fund.
Supporters using social media will be encouraged to use the hashtags #GivingTuesday and #Give2EMU during the campaign to show their support and pledge participation. People can also view the EMU Facebook and Twitter feeds and share #GivingTuesday posts by using the same hastags.
During #GivingTuesday, EMU students will participate by giving the gift of their time by writing thank you notes to donors. They will also sign their names to a thank you banner. The event for students will be held from 11 a.m. to 3 p.m. in the hallway across from the EMU Bookstore in the Student Center.
“Gifts of all sizes from our alumni and friends are what make our University a place of opportunity, and we hope to celebrate the hundreds of donors who join us this Tuesday and educate our alumni of tomorrow," said Cavataio.