YPSILANTI – A workshop focusing on how the transition to digital has made rapid, data-driven decision making a critical component in marketing, business, and government will be held at Eastern Michigan University on Friday, Nov. 15.
The Digital Marketing workshop, based on the theme, “The Speed of Change,” will feature Garlin Gilchrist, Lieutenant Governor of Michigan, as the opening keynote speaker.
Lt. Gov. Gilchrist served as a social media manager for the Obama campaign and Director of National Campaigns for MoveOn.org before returning to Detroit as its first-ever Director of Innovation & Emerging Technology.
He will share his vision for using public data and technology to address the pressing concerns of our state, in a talk entitled “The Best Digital Isn’t Digital.”
Speakers from Google, LawnGuru, Hyperion Coffee, Dynamo Metrics, and many more will provide actionable insights for harnessing “The Speed of Change” in a business or organization.
Jenn Hayman, Director of Marketing for Zingerman's, will close the day with a panel on "The Marriage of Data, Branding, and Marketing".
You can sign up for the workshop at the registration web page. There is an early registration date of Oct 31. The early rate of $50 buys breakfast and lunch as well as all the day's content. Breakfast begins at 7:30 a.m. and the program will begin promptly at 8 a.m.
The workshop is hosted by the EMU Center for Digital Engagement and its director, professor Bud Gibson. Gibson led the establishment of the center at Eastern Michigan in 2015. With the generous support of Ann Arbor SPARK and the College of Business, the CDE currently sponsors the Digital Marketing Workshop and a monthly breakfast series.
About Eastern Michigan University
Founded in 1849, Eastern is the second oldest public university in Michigan. It currently serves more than 18,000 students pursuing undergraduate, graduate, specialist, doctoral and certificate degrees in the arts, sciences and professions. In all, more than 300 majors, minors and concentrations are delivered through the University's Colleges of Arts and Sciences; Business; Education; Engineering and Technology; Health and Human Services; and, its graduate school. EMU is regularly recognized by national publications for its excellence, diversity, and commitment to applied education. For more information about Eastern Michigan University, visit the University's website.