Mark S. Lee

Part-Time Instructor/Lecturer

Expertise: Business Strategy/Marketing Strategy , Consumer Behavior, Diversity, Equity & Inclusion (DEI), Internal/External, Integrated Marketing Communications, Global Marketing,

About

Mark S. Lee is President & CEO, The LEE Group (TLG), MI LLC, an independent integrated marketing consulting firm focused on providing marketing, branding and communication solutions to clients.  Additionally, TLG provides training & development to organizations in the areas of branding, re-branding and communications and has advised on how to effectively implement in an integrated fashion. 

He is the former Vice President of Brand Development and Marketing Communications at Florida Blue, Florida's Blue Cross Blue Shield plan, where he was responsible for leading the company’s brand initiatives, marketing communications and the development and implementation of promotional programs focused on supporting strategic priorities.  Prior, Mr. Lee held senior-marketing leadership roles with nationally known companies across the country including, PepsiCo, The Auto Club Group (AAA), et. al.  

His column turned blog, “Small Talk with Mark S. Lee”, appeared in the Michigan Chronicle for three years and now appears via blog for Crain’s Detroit Business.  It provides tips to businesses who are interested in growing their business and to individuals who aspire to become entrepreneurs.  He is also a periodic Guest Columnist for the Detroit Free Press.  Lee also hosted a weekly radio show, "Small Talk with Mark S. Lee", on Detroit's 's WXYT 1270, which was streamed via radio.com.  He currently hosts "In the Conference Room with Mark S. Lee", on 910AM Superstation, in Detroit, and the weekly "Small Talk with Mark S. Lee" via FB Live and Zoom.

In addition to being a noted public speaker, he's also an adjunct professor, Marketing, at Eastern Michigan University, Madonna University and Northwood University, and has been invited to speak as guest lecturer at Boston University and the University of North Florida (UNF).  Additionally, Lee was an adjunct professor of Marketing & Management, at Walsh College, in Troy, Michigan.  Lee is also the past Detroit instructor for Interise's Emerging  Leader's Program (formerly, e200)--an initiative focused on assisting entrepreneurs focused on growth.

Throughout his career, Mr. Lee has received numerous awards, been the focus of many articles and has been invited to speak on various Marketing and Branding topics across the country,

including recently being named a Comcast Newsmaker.  Lee also contributes on WXYZ, Channel 7's (ABC affiliate in Detroit) "Spotlight on the News" and  has been interviewed for Detroit's Channel 56's (PBS) "American Black Journal", "Michigan Matters" (CBS, Detroit) and on Fox 2, in Detroit.  Lee is also currently the creator and host of "EMU Today", a general affairs program focused on Eastern Michigan University.   Additionally, he has provided his perspective on local radio in New York City.

He holds a Master's degree (MBA) in Marketing from the Kellogg Graduate School of Management (KGSM, at Northwestern University, and a Bachelor of Business Administration (BBA,  from Eastern Michigan University.

For more information, go to www.leegroupinnovation.com and follow him twitter (@leegroup), Facebook and/or Linked in (www.linkedin.com/in/leegroup).

Previous Titles

  • EMU Today TV Host

Education

  • Master of Management, Kellogg Graduate School of Management, Northwestern University
  • Bachelor of Business Administration, Eastern Michigan University

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