EMU Today

YPSILANTI – How does an already successful company continue to increase customer sales and stay ahead of the competition?

Bob Chunn, CEO of ContentOro, will offer his insights during the Eastern Michigan University Center for Digital Engagement’s second digital marketing summit of the fall semester. The free talk will be held from 9 a.m. to 11 a.m. in the Ann Arbor SPARK Innovation Center, located at 330 East Liberty Street in Ann Arbor. The event is open to the public.

Chunn founded ContentOro to mine the value of professionally produced book content. He and his team are using that idea to boost customer sales.

Chunn founded ContentOro in 2014 to address a problem he had while attempting to attract and engage customers online. “Finding a freelancer or company to write for my sites was a time consuming and expensive proposition,” he says on the company website. “The writing was inauthentic and usually written to promote keywords versus delivering value to my end consumer.”

So Chunn partnered with software expert Yalcin Yanikoglu to provide the number one need in digital marketing today – content – in a new and distinct way. ContentOro seeks to deliver high-quality content by working with publishers to extract the contents of fresh and relevant books and stream them to customers’ websites with proprietary software.

Chunn has spent more than 25 years as a retail executive, with experience in books, eCommerce, and online marketing. He was among the last officers to leave Borders Group.

Bud Gibson, director of the Center of Digital Engagement, says that the Digital Marketing Summit series is different from other events one might attend, for several reasons:

• Each Summit is based on a problem the Center for Digital Engagement helped solve in its digital summer clinic.

• Each Summit includes business owners and EMU clinicians who worked with them.

• Each Summit is moderated by a faculty member with experience in the problem solved.

About Eastern Michigan University

Founded in 1849, Eastern is the second oldest university in Michigan. It currently serves 22,000 students pursuing undergraduate, graduate, specialist, doctoral and certificate degrees in the arts, sciences and professions. In all, more than 300 majors, minors and concentrations are delivered through the University's Colleges of Arts and Sciences; Business; Education; Health and Human Services; Technology, and its graduate school. EMU is regularly recognized by national publications for its excellence, diversity, and commitment to applied education. For more information about Eastern Michigan University, visit the University's website.