GEN.G Foundation opens application process for Eastern Michigan University students

EMU, Gen.G Unveil its Great Lakes Invitational for Michigan Colleges to Compete in League of Legends Tournament

GEN.G logoYPSILANTI — The Gen.G Foundation officially opened its application process today for Eastern Michigan University (EMU) students to apply to be a part of the inaugural Gen 10 class - a group of 10 students from all over the country that will receive a $10K scholarship that will be awarded in December.  Global esports organization Gen.G recently announced with its Foundation Partners - Eastern Michigan University, University of Kentucky, Silicon Valley Bank and Bumble - a $1M commitment to developing the next generation of leaders. Gen.G will award a scholarship to a EMU student.

Students can apply at with applications closing Oct. 15. The fund will be used to support diverse students enrolled in a US university or college who are interested in majoring in gaming, esports, entrepreneurship, journalism or content creation. 
EMU and Gen.G also unveiled that the Great Lakes Invitational will take place on Sept. 26. Teams from EMU, Aquinas College, Central Michigan University and Western Michigan University will compete online in a League of Legends tournament for a $1,500 prize pool, with the champion receiving $1,000. Fans can watch the event on
In May 2020, EMU and Gen.G launched a strategic rollout of esports and gaming programming focused around student retention and recruitment, including the EMU Summer Smash Tournament weekly series with over 100 high schools from 28 states, and held multiple sessions of the “Gamer Girls Getting it Done” Summer camp series, hosted by a mix of pro gamers, casters, content creators, and esports business staff. 

About Eastern Michigan University

Founded in 1849, Eastern is the second oldest public university in Michigan. It currently serves nearly 18,000 students pursuing undergraduate, graduate, specialist, doctoral and certificate degrees in the arts, sciences and professions. In all, more than 300 majors, minors and concentrations are delivered through the University's Colleges of Arts and Sciences; Business; Education; Engineering and Technology; Health and Human Services; and, its graduate school. For more information about Eastern Michigan University, visit the University's website.

About Gen.G

Established in 2017, Gen.G is the only major organization that owns and operates top teams in South Korea, the United States, and China. Ranked no. 6 in the inaugural Forbes list of the “World's Most Valuable Esports Companies,” Gen.G's core mission is to help fans and athletes use the power of gaming and esports to get ahead in and beyond the competition. The company has quickly become a commercial and thought leader, building a global, inclusive and cross-cultural future for sports entertainment.

United under #TigerNation, Gen.G boasts seven global championships to date among their competitive teams which includes the Seoul Dynasty franchise of the Overwatch League, the LCK world champion team in South Korea, the world's top all-female Fortnite team, PUBG, CS:GO, Valorant and the NBA 2K League's historic expansion franchise in Shanghai.  Its widely acclaimed initiatives include #TeamBumble, the leading team platform for the empowerment of women in gaming, and the Gen.G Elite Esports Academy, the world's first fully-integrated academic esports program in Seoul. More information about Gen.G esports and its teams can be found at this link.

September 16, 2020

Written by:
Matt Basta

Media Contact:
Morgan Mark