Gen. G, Eastern Michigan University unveil multi-year, comprehensive esports program

A first in Michigan, partnership to connect with current students, faculty and alumni. Program also includes Women in Gaming summer camp plus high school invitational

Esports stock image

LOS ANGELES (May 20, 2020) – Gen.G, the global esports organization connecting the best gamers in the United States and Asia, and Eastern Michigan University, a major learning and research institution, have forged a first-of-its-kind partnership in Michigan to initiate a multi-year esports program to support fall 2020 academic enrollment goals and differentiate the university in the region. The program includes a Futures Program, High School Invitational and Women in Gaming Summer Camp designed to attract new students, as well as connect enrolled students, faculty and alumni, to build a community on campus for gamers to compete and share their passion.  

“We’re proud to be the first in Michigan to truly integrate esports and gaming into our campus life and offer our students a platform to find a community here,” said Calvin Phillips, associate vice president for Student Affairs at Eastern Michigan University. “We know how important selecting a college or university is for a student, and we want to differentiate ourselves with a meaningful opportunity and educational platform at EMU.”

Kicking off today, the EMU + Gen.G Futures Program is a 30-day social media relay on Instagram and Twitter highlighting student success stories with current students and alumni across business, technology, gaming and athletics. Gen.G will also host discussions on Discord.  

“It’s so incredibly exciting to see my alma mater recognize the power of gaming and esports with today’s students,” said Zach Wigal, founder of Gamers Outreach Foundation. “We’ve seen first-hand through our philanthropic mission how much our gaming community, especially students, wants to connect with one another. I can’t wait to see our Eagles rally around this program.”

In June and July, the High School Invitational will activate with Super Smash Bros. tournaments every two weeks hosted by EMU.  High schools in the region will challenge the EMU Super Smash Club in friendly competitions to be streamed live on Twitch and will interact via Discord. 

“Gaming and football have a lot in common in terms of practicing, competing, but most of all, sharing a common experience and having fun together,” said Maxx Crosby, defensive end for the Oakland Raiders and two-time all MAC honoree with EMU. “It’s really cool EMU wants to help high school students elevate their game and provide a safe place for them to compete while we stay home during the pandemic.”

Finally, EMU will initiate a Women in Gaming program dubbed “Gamer Girls Getting It Done” including a three-day digital camp on June 15-17, July 6-8 and August 10-12. Topics will include lessons from top women in the industry, tips from streamers and pros and insights on producing esports events. The registration fee is $99. Click here at the digital camp link to register.

“Gen.G continues its commitment to promote education as a viable place to take esports and gaming to the next level to connect their communities,” said Jordan Sherman, head of revenue operations for Gen.G. “We’re honored to have Eastern Michigan join the University of Kentucky and University of Pennsylvania within our family to provide competition, curriculum and connections.”

All interested parties including current/future students, alumni, and fans, click at the Eastern Michigan esports link to sign up and learn more. For more information about esports at Eastern Michigan University, please visit EMU's esports website.

About Gen.G:

Established in 2017, Gen.G is the leading esports organization connecting the United States and Asia. Ranked no. 6 in the inaugural Forbes list of the “World's Most Valuable Esports Companies,” Gen.G is the only major organization that owns and operates top teams in the world's leading esports markets — China, South Korea and the United States. Its unique portfolio of teams, winners of seven global championships to date, includes the Seoul Dynasty franchise of the Overwatch League; 2014 and 2017 League of Legends world champion team in South Korea; the world's top all-female Fortnite team, based in Los Angeles; and the NBA 2K League's historic expansion franchise in Shanghai.

United under #TigerNation, Gen.G's core mission is to help fans and athletes use the power of gaming and esports to get ahead in and beyond the competition. The company has quickly become a commercial and thought leader, building a global, inclusive and cross-cultural future for sports entertainment. Its widely acclaimed initiatives include: #TeamBumble, the leading team platform for the empowerment of women in gaming; and Gen.G Elite Esports Academy, the world's first fully-integrated academic esports program. Gen.G's teams, content creators and corporate staff work out of their offices in Los Angeles, Seoul and Shanghai. More information about Gen.G esports and its teams can be found at this link. For more information about esports at Eastern Michigan University, please visit EMU's esports website

About Eastern Michigan University

Founded in 1849, Eastern is the second oldest public university in Michigan. It currently serves nearly 18,000 students pursuing undergraduate, graduate, specialist, doctoral and certificate degrees in the arts, sciences and professions. In all, more than 300 majors, minors and concentrations are delivered through the University's Colleges of Arts and Sciences; Business; Education; Engineering and Technology; Health and Human Services; and, its graduate school. EMU is regularly recognized by national publications for its excellence, diversity, and commitment to applied education. For more information about Eastern Michigan University, visit the University's website

Media Contacts:

Eastern Michigan University: 

Geoff Larcom -


May 20, 2020

Written by:
Matt Basta

Media Contact:
Geoff Larcom