EMU Today

YPSILANTI – The Integrated Marketing Communications (IMC) program in the Eastern Michigan University program in the College of Business has again been highly ranked in the annual list of top online graduate business programs compiled by the U.S. News and World Report.

The IMC Program ranked 60th in the country, and second in Michigan, in the category of non-MBA master’s programs. The rankings included hundreds of colleges out of the more than 2,500 four-year degree-granting institutions in the United States. Only two other Michigan universities were listed among the top 100 in the rankings.

At the cusp of dynamic change

“Few business functions have been transformed more thoroughly by the digital revolution than marketing,” said Kenneth Lord, dean of the College of Business at EMU.  “We in the College of Business are immensely proud of the state-of-the art education afforded by our fully online Master of Science in Integrated Marketing Communications program, and thrilled to see it rise from year to year in US News & World Report's elite ranking.

“From our highly ranked graduate program to our dynamic Center for Digital Engagement, with its annual Digital Marketing Workshop and Summer Clinic, Eastern Michigan University and its elite marketing faculty are at the cusp of the dynamic changes that are driving the future of our economy, here in Southeastern Michigan and around the world.”

Learning to maximize brand value

The graduate program in Integrated Marketing Communications (IMC) at Eastern Michigan engages an interactive approach to serve professionals seeking advanced knowledge, training and experience in integrating and coordinating all marketing communications messages and vehicles in order to build a powerful brand image and maximize brand value for commercial and not-for-profit organizations.

The program is delivered conveniently online to provide anytime, anywhere access to courses and materials in a 7.5-week class scheduling format. IMC students learn brand-building, research, analysis, and effective communication skills across IMC functional areas that are appropriate for marketing situations involving corporate, entrepreneurial and non-profit entities.

In lieu of the master's degree which is designed to be completed in two years, students may opt to earn the IMC graduate certificate and be finished in a little over one year.

About Eastern Michigan University

Founded in 1849, Eastern is the second oldest public university in Michigan. It currently serves more than 16,000 students pursuing undergraduate, graduate, specialist, doctoral and certificate degrees in the arts, sciences and professions. In all, more than 300 majors, minors and concentrations are delivered through the University's Colleges of Arts and Sciences; Business; Education; Engineering and Technology; Health and Human Services; and, its graduate school. EMU is regularly recognized by national publications for its excellence, diversity, and commitment to applied education. For more information about Eastern Michigan University, visit the University's website.