Eastern Michigan University Integrated Marketing & Communications professor shares ad insight for Super Bowl commercials

YPSILANTI --  On Monday, February 3, Eastern Michigan University integrated marketing and communications professor, Joseph Radding, visited Fox 2 News to share his insight into the Super Bowl commercials during Sunday night's game. 

Joe Radding on Fox 2 News show
EMU integrated marketing and communications professor, Joseph Radding, right, talked about the Super Bowl ads on Fox 2 News.

During the segment, he shared what it takes for a Super Bowl commercial to be effective, how emotion plays into commercials, the importance of product features and connecting the product with the ad, the effects of advertising and ROI, his favorite (and least favorite) Super Bowl commercial this year, and even his thoughts on the halftime performance.

Watch the full segment on the Fox 2 News website. 

Radding serves as a professor of marketing and integrated marketing communications (IMC) at Eastern Michigan University. He brings experience in campaign strategic planning and creative strategy to the IMC program. His agency experience includes the creation, supervision and production of large, integrated, consumer and business-to-business, cross-channel marketing and promotion campaigns. His clients include a variety of entities from global organizations to start-ups and government organizations such as General Motors, Ford, Saab, Subaru, Northwest Airlines, Toyota's Hino Truck Division, Cox Communications, ACDelco, Ann Arbor State Bank and several Michigan counties. He has hands-on experience in creative direction, art direction, graphic design, copywriting, production, presentations, coaching, brainstorm facilitation, process improvement and manages his own creative consultancy. He is a regular speaker on branding and marketing measurement.

About the Integrated Marketing and Communications program

The graduate program in Integrated Marketing Communications (IMC) at Eastern Michigan engages an interactive approach to serve professionals seeking advanced knowledge, training and experience in integrating and coordinating all marketing communications messages and vehicles in order to build a powerful brand image and maximize brand value for commercial and not-for-profit organizations.

The program is delivered conveniently online to provide anytime, anywhere access to courses and materials in a 7.5-week class scheduling format. IMC students learn brand-building, research, analysis, and effective communication skills across IMC functional areas that are appropriate for marketing situations involving corporate, entrepreneurial and non-profit entities. In lieu of the master's degree which is designed to be completed in two years, students may opt to earn the IMC graduate certificate and be finished in one year.

About Eastern Michigan University

Founded in 1849, Eastern is the second oldest public university in Michigan. It currently serves nearly 18,000 students pursuing undergraduate, graduate, specialist, doctoral and certificate degrees in the arts, sciences and professions. In all, more than 300 majors, minors and concentrations are delivered through the University's Colleges of Arts and Sciences; Business; Education; Engineering and Technology; Health and Human Services; and, its graduate school. EMU is regularly recognized by national publications for its excellence, diversity, and commitment to applied education. For more information about Eastern Michigan University, visit the University's website.


February 03, 2020

Written by:
Morgan Mark

Morgan Mark