EMU Today

YPSILANTI – Eastern Michigan University’s Center for Digital Engagement will host its 12th annual Digital Marketing Workshop in person on Friday, Nov. 18, at the Eastern Michigan University Student Center, 900 Oakwood St. in Ypsilanti. Interested participants can register through Oct. 31 via Eventbrite using the code EarlyBird2022 for a discounted rate of $20.

“The last time we held a fully in-person conference was 2019,” said Bud Gibson, EMU’s Digital Marketing Workshop conference director. “We’re excited to once again welcome and engage with conference attendees in-person and to introduce our new theme.” 

This year’s theme, “Hybrid Marketing,” focuses on the mix of digital and traditional marketing techniques that have emerged since the start of the COVID-19 pandemic. Experts from national and local brands like Google, Pinterest, Career Now Brands, Jottful, Black Girls CODE, Blue Conduit, Common Citizen, and Nochi Studios will present panels from 8 a.m. until 2 p.m. 

The expert brands included in the line-up directly connect to digital marketing, which is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes email, social media, and web-based advertising, as well as text and multimedia messages as a marketing channel.

The panels will focus on lessons learned while emerging from the pandemic, next-gen guerilla marketing, managing hybrid teams and new strategies.

“We hope that attendees will leave with an improved understanding of how digital and traditional marketing techniques have advanced since the disruption of the pandemic,” said Gibson. “The line-up of panelists are experts in educating audiences, and I am excited that Eastern’s community will have access to this opportunity.”

To attend or learn more, visit the  Digital Marketing Workshop event page.

About Eastern Michigan University
Founded in 1849, Eastern is the second oldest public university in Michigan. It currently serves more than 15,000 students pursuing undergraduate, graduate, specialist, doctoral and certificate degrees in the arts, sciences and professions. In all, more than 300 majors, minors and concentrations are delivered through the University's Colleges of Arts and Sciences; Business; Education; Engineering and Technology; Health and Human Services; and its graduate school. National publications regularly recognize EMU for its excellence, diversity, and commitment to applied education. For more information about Eastern Michigan University, visit the University's website. To stay up to date on University news, activities and announcements, visit EMU Today.