EMU Today

YPSILANTI – Eastern Michigan University proudly celebrates the remarkable success of alumna Aleksandra Efimova, whose entrepreneurial journey began within the university's halls and has now culminated in the acquisition of her brainchild, RP, by Bloch, a renowned industry leader in dance footwear and apparel.

Efimova, who graduated with a bachelor of arts degree in business communications and a minor in marketing in 2000, founded RP in 1998 while still a student at Eastern Michigan University. From its humble beginnings in her college apartment, RP has emerged as a global powerhouse in dance footwear and apparel, valued at multiple millions.

"My journey from an EMU student to the chief executive officer of a globally recognized brand, I am grateful for the foundational support and invaluable resources provided by my alma mater," said Aleksandra Efimova. "Eastern not only equipped me with the knowledge and skills necessary for entrepreneurship but also fostered an environment where innovative ideas could flourish. My experience at EMU has been instrumental in shaping my success, and I am honored to carry forward the university's legacy as I lead RP into this exciting new chapter with Bloch."

RP is world-renowned for its original product: precisely fitting pointe shoes that blend traditional artistry and modern technology. Each new product reflects the company’s established standards of excellence for outstanding comfort, fit, and elegance.

Under Efimova's visionary leadership, RP has become synonymous with top-quality, elegant, and comfortable dance products, earning accolades from dancers and industry experts alike. Inspired by Russian classical ballet, RP has consistently delivered innovative, high-quality products catering to the evolving needs of dancers worldwide.

The acquisition by Bloch represents a significant milestone for both companies. Bloch, renowned for its innovation and commitment to excellence, aims to leverage its resources and expertise to further elevate the RP brand, expanding its product range and global presence.

"Joining Bloch's portfolio of brands is a thrilling development,” said Efimova. “This partnership guarantees RP customers continued access to exceptional dance footwear and apparel, supporting their dance aspirations and achievements."

David Wilkenfeld, representing Bloch, shared in Efimova's enthusiasm, emphasizing their commitment to upholding RP's legacy of quality and effectiveness while seeking new avenues to innovate and enrich its offerings.

Both companies reaffirm their commitment to customer satisfaction, ensuring the continued manufacturing and delivery of high-quality products and innovation that customers have come to expect.

About Eastern Michigan University
Founded in 1849, Eastern is the second oldest public university in Michigan. It currently serves more than 13,000 students pursuing undergraduate, graduate, specialist, doctoral and certificate degrees in the arts, sciences and professions. In all, more than 300 majors, minors and concentrations are delivered through the University's Colleges of Arts and Sciences; Business; Education; Engineering and Technology; Health and Human Services; and its graduate school. National publications regularly recognize EMU for its excellence, diversity, and commitment to applied education. Visit the University’s rankings and points of pride websites to learn more. For more information about Eastern Michigan University, visit the University's website. To stay up to date on University news, activities and announcements, visit EMU Today.